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Mr. Six retires again?!

Talk about anything that has to do with the amusement park industry here.
Postby onyxhotel08 on July 11th, 2010, 9:02 pm
Rumor has it the new board of Six Flags Inc. wants to send Mr. Six away again for the 50th Anniversary. I say good idea. Time for something new, different and more *current*
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Postby david on July 11th, 2010, 9:10 pm
I knew this would happen. I just knew it. Once Shapiro came in, the same thing happened. I just hope they don' get rid of the whole 'More Flags, More Fun!" Theme.
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Postby Jackluver18 on July 11th, 2010, 9:45 pm
why...He just came back
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Postby monsterfan99 on July 11th, 2010, 11:01 pm
Six Flags - removing the one original character people know.
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Postby david on July 11th, 2010, 11:03 pm
Bring back the crazy Asian and I love Weber. <3
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Postby onyxhotel08 on July 12th, 2010, 12:03 am
People said that "crazy Asian" was an insult to Asians everywhere. WE NEED NEW!!!! This is almost the 50th year!
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Postby Ilovthevu' on July 12th, 2010, 8:00 am
Good, let him retire. in my opinion, the mascots should be the characters you have at the park already like Wiggles, Justice League, Looney Tunes, Thomas Town, and not some other person. I guess the thing to me is, do you really need a mascot? They are better off in the commercials to start naming the rides with videos rather than Mr. Six saying more flags more fun thing.

Think of the commercials of what they have now. They have 8 seconds of stupid activity, than Mr. Six says 1 flag for 1 second, than they show the roller coaster and Mr. Six says the phrase Six Flags: More Flags More Fun for 5 seconds, for than they go to have 10 seconds of actual new stuff / ride footage (To me, the ride footage plus other stuff is too generic. For the one commercial, they have 2 kids sitting on a bench with lolly pops, and than in the same commercial they have kids eating ice cream. How is this going to get people to come to the park?? Really, to eat ice cream at the park, and have lolly pops?? I know the one with the Little Dipper they changed it a little better, but still.), and than at the end you have the blue screen with about 5 - 6 seconds of with Mr. Six saying his spiel yet again More Flags More Fun Six Flags.

Analyzing the commercial, to me they aren't really advertising the rides at the park in which people are traveling to get to the park. It's more about the slogan, and than the generic rides are just dumb. I remember there was a time when the commercials were so much better and I would actually want to see them on tv, but now it's like they are just so generic for our park. And for the roller coasters, they like to show head shots with the people on them. People are impressed by size of the entire ride (They could get show most of an entire ride and add in the screams), not just by the screaming people on a roller coaster train.
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Postby Cole on July 12th, 2010, 8:18 am
Just have Bugs Bunny by the main guy.
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Postby Galvan on July 12th, 2010, 10:08 am
Why in the hell would Six Flags get rid of easily the second most recognized Amusement/Theme Park mascot? (First being Mickey Mouse) Seems kinda of stupid considering they just came out with little six this year as well.
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Postby Coastermonkey61 on July 12th, 2010, 11:17 am
Six Flags Great America...where fun runs wild...
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Postby monsterfan99 on July 12th, 2010, 12:07 pm
To Ilovthevu', the idea of the ad is to show fun for young kids. Logic would state that showing the rides would work, but it doesn't. People want (and there are a ton of studies on this do by advertising and PR think-tanks) to see others having a great time to know they will have a great time. It's why WDW uses ads where kids are having fun and not the rides themselves.
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Postby david on July 12th, 2010, 1:07 pm
Great America, the midwest's solution to Disney land. My favorite slogan by far. :)
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Postby Director_Guy on July 12th, 2010, 9:19 pm
Side note, I got to ride Colossus with Mr. Six and Little Six. To me, thats a Six Flag.
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Postby david on July 12th, 2010, 10:30 pm
Were you in the ad?! lmao, that kid is creepy. Poor child.
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Postby Ilovthevu' on July 12th, 2010, 10:44 pm
monsterfan99 wrote:To Ilovthevu', the idea of the ad is to show fun for young kids. Logic would state that showing the rides would work, but it doesn't. People want (and there are a ton of studies on this do by advertising and PR think-tanks) to see others having a great time to know they will have a great time. It's why WDW uses ads where kids are having fun and not the rides themselves.


Well, I see two different types of parks. I see Disney as having Dumbo's in a commercial flying around as it's a childhood fantasy to ride Dumbo. Disney can touch people deep inside where Six Flags isn't like that. It's more about the rides in my opinion. I think it's more like that because Disney is connected through kids childhood in regards with movies whereas Six Flags doesn't do much. And I think a reason why Disney can get away with just having Dumbos flying around in a commercial instead of showing rides is because that's a way to reel people in, into looking at more Disney stuff. A lot Disney come from far, and they plan to come to Disney. Thus, they are going to go online, or get the dvd that has what the park has. And I guess to me little kids don't really care what they are going to ride. They probably care more about meeting the Princesses, Buzz Lightyear, or Mickey Mouse.

Seriously Galvan you bring up this point like it's important that you say that Mr. Six is the 2nd most popular theme park character? If I were to believe you by saying yes he is the 2nd most popular theme park character, really do many theme park companies do an in your face all the time commercials of their mascot? No!! Even Disney doesn't always have Mickey Mouse in it's commercials all the time. The other theme park that has a popular mascot is Sea World with Shamu, but yet how many Sea Worlds are there, and how many Six Flags? Just by default that Six Flags is in many more areas of the country you could say people see Mr. Six a lot more on commercials alone. You could have the Burger King guy in the Six Flags commercial, and he would the 2nd most popular theme park mascot just by him being in every commercial Six Flags does? And some people think Mr. Six is creepy? Have you ever heard of anyone saying that Mickey Mouse is creepy? I haven't. People also say the Burger King guy is creepy. Why have a creepy mascot?
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Postby monsterfan99 on July 12th, 2010, 11:36 pm
^That's the problem, it's a chain. The Six Flags name in general needs something to identify itself as uniform for brand recognition. While Raging Bull maybe great for the local market, it does not enforce the brand on a whole. Thus, Mr. Six (followed by random Asian guy) were used.

Popularity also has nothing to do with amount of parks. It has to do with favorable reactions to the icon from the brand. Believe it or not, people love Mr. Six (as shown by an Advertising Age pre-2003) as a park icon.
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Postby BP317 on July 13th, 2010, 2:46 am
Six Flags needs to focus on what has made them successful in the past, value. They will never have the financial resources to build anything like Wizarding World of Harry Potter, but the one thing they do have is consumers who are always looking for more affordable ways to spend time with their family, and flying to Orlando with a family is not exactly affordable. Doesn't mean they need to have the most extravagant theming or most roller coasters, they need to focus on being a more fun destination for people to spend their time. I can't imagine what parents are now thinking when they take their kids to SFGAm to ride Whizzer. Who would want to buy a season pass for their family after seeing a fond childhood memory desecrated with movie billboards? (don't get me wrong I have no problem with sponsors, having good corporate alliances is extremely important in this business...but that.....that is just awful). People expect to pay for certain things: parking, admissions, games, food, gifts. Nobody expects to pay to store their items before queueing for a ride. Yes they might be making some good coin off these things on the revenue statements, however you can't put a price on how much business you lose because of poor word of mouth or bad service.
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Postby monsterfan99 on July 13th, 2010, 3:27 am
BP/19 wrote:Yes they might be making some good coin off these things on the revenue statements, however you can't put a price on how much business you lose because of poor word of mouth or bad service.

This right here is why they are destined to go bankrupt again. From lockers, to extreme food prices, up-charges becoming way too common, awful at best employees in the service sector and how non-Flash Pass/VIP program people are treated are a huge problem. You can charge a nickle to get in, but treated like that and numbers are bound to drop.
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Postby Ilovthevu' on July 13th, 2010, 8:17 am
The recognition in the brand name could be seen easy on the screen being that type of blue they have like Mcdonald's has the red screen at the end of their commercials with the symbol, and just about every company has a logo they put in their commercials. There is completely something different with advertising of Mcdonald's being more generic compared to an amusement park. Why, it's because at Mcdonald's almost all of them sell Big Mac's, they all have Happy Meals, they all have soft drinks, and so on. You can even talk about a store, and a Home Depot over here isn't going to be so different than a Home Depot over there. What Six Flags does is show rides they don't have at a particular park, and it probably confuses people into what they have.

And Six Flags is not free. The commercial for Home Depot gets you to the store in order to look around the store in order to buy things whereas Six Flags is a product in which you have to "buy" admission before you go in the place, and in order for people to buy admission you have to convince people it's worth it. Six Flags and any other theme park should be separate marketing compared to stores and restaurants. All the Six Flags parks / Cedar Fair parks are unique as a chain of parks.
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Postby Paradise on July 13th, 2010, 8:23 am
Coastermonkey61 wrote:Six Flags Great America...where fun runs wild...


LOL Am i the only one who caught this? Loved it.
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Postby Ilovthevu' on July 13th, 2010, 8:40 am
^That was a commercial they had before that was quite good in my opinion.
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Postby monsterfan99 on July 13th, 2010, 10:15 am
Ilovthevu' wrote:The recognition in the brand name could be seen easy on the screen being that type of blue they have like Mcdonald's has the red screen at the end of their commercials with the symbol, and just about every company has a logo they put in their commercials. There is completely something different with advertising of Mcdonald's being more generic compared to an amusement park. Why, it's because at Mcdonald's almost all of them sell Big Mac's, they all have Happy Meals, they all have soft drinks, and so on. You can even talk about a store, and a Home Depot over here isn't going to be so different than a Home Depot over there. What Six Flags does is show rides they don't have at a particular park, and it probably confuses people into what they have.

This is why Mr. Six was a great idea. He gave the chain something that was the same everywhere. He made people think crazy old guy, not bankrupt chain with awful customer base.

And Six Flags is not free. The commercial for Home Depot gets you to the store in order to look around the store in order to buy things whereas Six Flags is a product in which you have to "buy" admission before you go in the place, and in order for people to buy admission you have to convince people it's worth it. Six Flags and any other theme park should be separate marketing compared to stores and restaurants. All the Six Flags parks / Cedar Fair parks are unique as a chain of parks.

Not true at all. The idea of an ad is to either remind people or introduce a brand. Either way, you are trying to get someone to a place to spend money. If an ad alone gets them to the store, they already made the sale.
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Postby david on July 13th, 2010, 12:56 pm
BP/19 wrote:Six Flags needs to focus on what has made them successful in the past, value. They will never have the financial resources to build anything like Wizarding World of Harry Potter, but the one thing they do have is consumers who are always looking for more affordable ways to spend time with their family, and flying to Orlando with a family is not exactly affordable. Doesn't mean they need to have the most extravagant theming or most roller coasters, they need to focus on being a more fun destination for people to spend their time. I can't imagine what parents are now thinking when they take their kids to SFGAm to ride Whizzer. Who would want to buy a season pass for their family after seeing a fond childhood memory desecrated with movie billboards? (don't get me wrong I have no problem with sponsors, having good corporate alliances is extremely important in this business...but that.....that is just awful). People expect to pay for certain things: parking, admissions, games, food, gifts. Nobody expects to pay to store their items before queueing for a ride. Yes they might be making some good coin off these things on the revenue statements, however you can't put a price on how much business you lose because of poor word of mouth or bad service.


From what I hear, the park doesn't make to much on the lockers. Or at least not as much as people think. The lockers require a service charge from what I hear, and they also require an operator/monitor. Minimum wage is $8.50, plus the service. It adds up quick.
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Postby monsterfan99 on July 13th, 2010, 3:01 pm
^I've heard the same thing but that they make zero money of the lockers and pay out of pocket for the employees.
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Postby BullGuy on July 20th, 2010, 6:30 pm
Couldn't be happier. Mr. Six, the asian guy having a seizure etc. are all symbols to me of the sharp decline in quality a day at Great America has today when compared to (as recently as) ten years ago.
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