Six Flags 2007 Peak Operating Season Ends With Guest Satisfaction at or Above All-Time Highs Monday September 10, 9:00 am ET Dramatic Year-Over-Year Improvement in August
NEW YORK, Sept. 10 /PRNewswire-FirstCall/ -- Six Flags, Inc. (NYSE: SIX - News) announced today that its overall guest approval ratings for the 2007 peak operating season, which extends from Memorial Day to Labor Day, ended at or above all-time highs; additionally, guest approval ratings for August 2007 showed a dramatic improvement over the same period last year. The surveys were conducted by independent firm Delta Market Research of Hatboro, Pennsylvania, a nationally recognized company which has researched all aspects of the theme park industry for companies including The Walt Disney Company. These results reflect input from guests at 14 Six Flags branded locations.
"Our August guest approval ratings indicate that we were able to make real progress in sustaining our strategic priority of delivering a high quality guest service experience. The continued positive word of mouth is restoring health to the Six Flags brand," said Mark Shapiro, Six Flags President and CEO.
Key areas for the 2007 peak operating season in which guests rated the performance of Six Flags parks at or above all-time high levels included:
-- Overall satisfaction with visit -- Park cleanliness -- Overall safety and security -- Ride safety -- Enforcement of Guest Code of Conduct and non-smoking policies -- Diversity of entertainment options -- Thrill rides -- Roller coasters -- Shows -- Rides for children
In addition, guests responded with high marks to "definitely will recommend the parks to a friend" and "the park visit was better than expected."
For August 2007, Six Flags parks received significantly higher guest satisfaction scores over the same period in 2006, with markedly higher ratings in areas including:
-- Overall satisfaction with visit -- Park cleanliness -- Employee service -- Overall safety and security -- Presence of costumed characters -- Speed of ride lines -- Diversity of entertainment options -- Thrill rides -- Roller coasters -- Shows -- Rides for children
Shapiro continued, "As our operating year winds to its conclusion, what has remained constant is how positively our guests continue to respond to the changes we have made to transform the guest experience at Six Flags. We are committed to devoting resources and attention to maintaining this focus into the 2008 season and beyond."
Six Flags, Inc. is the world's largest regional theme park company. Founded in 1961, Six Flags celebrated its 45th Anniversary in 2006. Six Flags, Inc. is a publicly traded corporation (NYSE: SIX - News) headquartered in New York City.
For over 30 years, Delta Market Research Inc. has been a nationally- recognized market research company, and for over 10 years has researched all aspects of the theme park industry for companies including Disney and Six Flags. Delta has also conducted research projects for GMAC, DiTech, Lowes, ConAgra, Rohm and Haas, United Way of America and the NFL.
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